PRICING
Retainer
A recurring monthly fee paid to an agency for an agreed scope of ongoing work, typically across design, development, and marketing.
Retainers aren't inherently bad, they make sense when the work is genuinely ongoing and unpredictable enough that scoping each piece would be wasteful. They go wrong when the agreed scope quietly drifts down while the fee stays the same.
We don't push retainers for build work because builds end. We do offer 30-day post-launch fixes free, and ongoing care plans for clients who want them, but no client is pushed into one.
For most small businesses a fixed-price build plus optional care beats a standing retainer. We only suggest a retainer when the work is genuinely continuous and unpredictable enough that scoping each piece would be wasteful.
Want it explained on a call?
30 minutes, no pitch deck.