Vestra Pro

The brief

Coaches were juggling spreadsheets, WhatsApp, separate payment links, and a different app for training plans. They wanted one platform that handled everything, looked professional in front of clients, and did not require them to learn a complicated tool. The build had to feel like real software, not a generic SaaS template, and the client portal had to be something clients actually used day to day.

What we did

• Coach dashboard with at-a-glance stats (active clients, revenue, completion rates, and alerts for clients who need attention)
• Client list, lead intake forms, and a branded public page each coach can share to bring in new clients
• Workout builder with a 1,300-plus exercise library (each with a demo GIF and target muscles), drag-and-drop blocks, supersets, and ready-made templates
• Meal plan generator with a 700-plus recipe library, per-client macro targets, automatic shopping list, and one-click swaps for coach or client
• Client portal with a daily Today view, weekly check-ins, weight and photo progress logging, and direct messaging with the coach
• Stripe payments end to end: coach subscriptions, client billing via Stripe Connect, payment links, and webhook-driven email confirmations
• Branded email notifications via SendGrid (client invites, payment confirmations, password resets, payment-failed reminders)
• In-app messaging with unread badges, sorted by most recent, with email fallback if a message goes unread

The numbers

Gallery

What we said no to

• Giving clients too much control. Clients can only swap today's meal inside a tight calorie and macro range. Stops them undoing the coach's plan.
• Third-party AI nutrition integrations. An earlier Spoonacular integration was removed so the recipe library, macros, and prices stay under control and stay accurate.
• A microservice stack. One full-stack app in one repo is cheaper to host, faster to ship, and easier for one team to maintain.
• SaaS jargon in the UI. Prices, currency, and copy are GBP and plain British English throughout.

Stack

• React 18 with TypeScript and Vite
• Tailwind CSS and shadcn/ui (Radix)
• TanStack Query, Framer Motion, Recharts, dnd-kit
• Node.js and Express backend
• PostgreSQL on Neon (serverless)
• Drizzle ORM
• Stripe Checkout, Connect, and Webhooks
• SendGrid for transactional email
• Google Cloud Storage and Cloudflare R2 for files
• Railway hosting with Docker and GitHub auto-deploy
• Sentry for error tracking